Direct to consumer advertising is medicalising normal human experience. For and Against - For.
| Authors | Mintzes B |
|---|---|
| Source | British Medical Journal. 2002;324:908-9. |
| Abstract | In direct to consumer advertising, drug companies target advertisements for prescription drugs directly at the public. Barbara Mintzes argues that this type of advertising risks medicalising normal human conditions, with the drug companies raking in increasingly healthy profits. |
| Code | HPRU 02:18R |
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