An Assessment of the Health System Impacts of Direct-To-Consumer Advertising of Prescription Medicines. Vol. I
| Authors | Mintzes B, Barer ML, Kazanjian A, Bassett K, Evans RG, Morgan S |
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| Source | Executive Summary. Vancouver (BC): Centre for Health Services and Policy Research; February 2002. (11 pages) Évaluation des effets, sur le système de santé, de la publicité des médicaments de prescription orientée directement vers le consommateur (PODC): Tome I: Résumé. février 2002. (13 pages) |
| Abstract | The aim of this project was to identify and assess potential impacts of direct-to-consumer prescription drug advertising (DTCA) on health care delivery in Canada, estimate the costs of these impacts and consider potential risks and benefits, in terms of health consequences. This two-year project ran from September 1, 1999 – August 31, 2001. It was funded through Health Canada’s Health Transition Fund. The project has four main components: * A literature review of empirical studies published between 1990 and 2000; * A comparative patient/doctor survey in physicians' offices in Vancouver and Sacramento, assessing the impact of patient requests for medicines on prescribing; * An opinion survey of drug policy experts in Canada, the US and New Zealand; * An economic analysis of DTCA in terms of consumer welfare models for advertising. |
| Code | HPRU 02:01D |
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