| Authors | Mintzes B, Barer ML, Bassett K, Kazanjian A, Evans RG |
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| Source | Patient Information on Medicines. Comparative Patient/Doctor Survey in Vancouver and Sacramento.
Vancouver (BC): Centre for Health Services and Policy Research; August 2001. (65 pages) |
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| Abstract | A comparative doctor/patient survey on direct-to-consumer advertising (DTCA) in primary care was carried out in Vancouver, B.C., in June-August 2000 and in Sacramento, California, in March-June 2001. The aim of was to assess the frequency of patient requests for prescription drugs in an environment in which direct-to-consumer advertising is allowed, in the United States, as compared to an environment in which DTCA is illegal, in Canada, but in which considerable exposure exists to indirect and cross-border advertising. |
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| Code | HPRU 02:03D |
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