Direct to Consumer Advertising of Prescription Drugs.
| Authors | Mintzes, B |
|---|---|
| Source | British Medical Journal [Editorial]. 2008;337:a985. |
| Abstract | Are there public health consequences when regulators turn a blind eye to cross border advertising that contravenes national laws? Although Canada prohibits direct to consumer advertising of prescription drugs, no steps are taken to prevent US advertising from reaching the Canadian public. |
| Code | CHSPR 08:18R |
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